Brief
In the middle of the global pandemic, Denada Sugar-Free Ice Cream needed
a campaign to cut through the noise and offer a lighter take on difficult times.
Solution
The Sugar Distancing Campaign
- A tongue in cheek play on social distancing during the Covid-19 Pandemic
- A tongue in cheek play on social distancing during the Covid-19 Pandemic
and something that has been central to Denada Ice Cream since 2017.
denada™
no sugar. all natural.
Client: denada™
Agency: MITP Agency
Creative Concept: Calle Bolmgren
Design: Patrick Ball
Product Photography: Simone Ruggiero
Agency: MITP Agency
Creative Concept: Calle Bolmgren
Design: Patrick Ball
Product Photography: Simone Ruggiero
